Launching (rather re-launching) a clothing line for Men is akin to finding a pin in a haystack. Actually, it’s easier to find the pin. We were up against the Goliaths, where is the slingshot?
It all started with the imagery, in this case. Peaks was low on the perception mode, we upped the ante with a visually-captivating, well-crafted campaign that was shot in Cape Town. We found our David moment.
Distributors lined up, customers took notice. Customers took notice, distributors lined up. Pull. Push. Push. Pull.
