Stanza made waves when it was launched way back in 2004, and, in the interim, the landscape entirely changed. It was time to ride the crest, again.
With a fresh approach. With a new brand identity. With a new statement. With a new imagery which is distinctly Stanza. Inspired by Italy. Crafted in India.
“Our goal was to elevate the MIXT brand with a modern and fresh take on the farm-to-table concept with seasonal themes and visual cues abstracted from agriculture and dining”
–
Paul Miller, Creative Director
Approach
Tasked with evolving the beloved salad brand, Character started at the beginning—with the food. Not only did we eat Mixt on a regular basis (major perk of the job), we learned about the Mixt process from the inside out. It was clear that seasonal produce was at the heart of everything Mixt created as well as the choices they made every day.
So we strategically focused our efforts on bringing that aspect to life through all touchpoints—from the logo, to the storefront, to the web (even down to the employee aprons).
