Swayamvar

Think long, oversized cream kurta teamed with a cheddar and maroon-gold crinkled faux silk stole or a loose ill-fitting sherwani or something that doesn't even deserves a mention. Men's ethnic wear is coming of age, thankfully.

Swayamvar took a hard look at the category, and, today, is the fastest moving brand in the category, with aggressive plans to go pan-India.